ValueClick

ValueClick
From Valluclick.com
Performance and Commitment. We demand both in our partners, our networks and most importantly, ourselves. This approach guides us in producing results for our clients and shareholders alike. ValueClick’s experienced team provides advertisers and publishers solutions which:

• Generate maximum return on investment
• Reach lifelong customers globally
• Deliver quality leads
• Build brand awareness and preference
• Utilize all online channels to reach audiences

From our first day in 1998 we have been committed to ensuring that our customers are the number one priority. Today, our performance and commitment are stronger than ever. We have become one of the world’s largest and most comprehensive online marketing companies and remain dedicated to solving our customers' most challenging needs.

We have created unparalleled networks of quality publishers and over 5,000 advertisers, such as eBay, Visa, Wells Fargo, Nissan, Dell, HP and Expedia while devoting ourselves to developing the most advanced technology solutions for our customers. It all comes from our performance and commitment.

Let our experienced team help you achieve your marketing goals.



ValueClick is committed to the laws that govern every aspect of our business. To foster an environment of honesty and integrity we have created our Code of Ethics and Business Conduct and a compliance program. These policies and procedures help us deliver the best service to our customers, by ensuring that all of us abide by the laws, policy and regulations of our business.

Mediaplex

Mediaplex
Mediaplex is a wholly owned subsidiary of ValueClick, Inc. (Nasdaq:VCLK), the leading single-source provider of interactive marketing solutions spanning all major Internet marketing channels - web, e-mail, search and affiliate marketing. Through our four main business units – ValueClick Media, Commission Junction, Mediaplex and PriceRunner, ValueClick, Inc. provides a wide range of media, technology and services to help advertisers, agencies and web publishers reach and sell to their target audiences.

ValueClick understands that every advertiser and publisher has unique needs, requiring a customized, strategic approach. We utilize our comprehensive expertise and product set to design a plan to address those needs - quickly and cost-effectively - and then execute on the plan with superior technology and service.

Delivering interactive marketing performance for clients by offering solutions that deliver consistent, measurable results - that is the relentless focus and commitment of ValueClick.

Pay per click (PPC)

Pay per click (PPC)
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this